Search Engine Optimization (SEO) and Content Marketing

This course provides a deep dive into the essentials of SEO and content marketing. It is designed for professionals looking to improve organic website traffic, optimize content for search engines, and build long-term content strategies that drive ... Read More

Course Instructor: Crown Professional Teacher
€ 1499.00

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What’s In It for You?

  • Increased Website Visibility: Master SEO techniques to increase organic traffic and improve your website's ranking on search engine results pages (SERPs).
  • Content Creation Expertise: Gain practical skills in crafting high-quality content that resonates with your target audience and ranks well on search engines.
  • Strategic Understanding: Learn how to integrate content marketing and SEO for cohesive, results-driven campaigns.
  • Career Advancement: Earn a certification that proves your proficiency in SEO and content marketing, making you a highly sought-after professional in the digital marketing space.
  • Practical Tools: Access a range of SEO tools, content management platforms, and analytics tools that will help you optimize your strategies.
  • Real-World Application: By the end of the course, you'll have developed a fully optimized content strategy and SEO plan for a business or brand.

The Search Engine Optimization (SEO) and Content Marketing course is a comprehensive program designed to equip participants with the skills needed to create optimized content and understand the core principles of SEO. This course combines the best of both SEO practices and content marketing strategies, providing a holistic approach to boosting organic search traffic and driving engagement.

Over the span of 12 months, participants will master the process of keyword research, on-page optimization, link building, and technical SEO. The course also covers the importance of high-quality content, content strategy development, and using SEO insights to guide content creation. With hands-on assignments and real-world case studies, students will develop a deep understanding of how to align SEO techniques with content marketing to achieve higher visibility and conversions.

This course focuses on both on-page SEO, like keyword optimization and meta tags, and off-page strategies, such as link-building and outreach. Additionally, the program will guide students through content marketing tactics, including the creation of blog posts, landing pages, and multimedia content, and teach them how to measure and track the effectiveness of their campaigns.

Key Information:

  • Duration: 12 months
  • Cost: €1499
  • Format: Online learning with practical assignments and live workshops

Programme Content

This 12-month course is divided into six in-depth modules, each focusing on core aspects of SEO and content marketing. Each module includes hands-on practice, assignments, quizzes, and case studies to ensure students can apply their learning effectively.

Module 1: Introduction to SEO and Search Engines

  • Overview of SEO: What it is and why it's important.
  • How search engines work and the role of algorithms in ranking.
  • Understanding Google’s search engine ranking factors.
  • SEO basics: Keyword research, technical SEO, and on-page SEO.

Module 2: Keyword Research and On-Page Optimization

  • How to perform keyword research and select the best keywords for your content.
  • Optimizing title tags, meta descriptions, and headers for SEO.
  • On-page SEO techniques: URL structure, alt text, and keyword density.
  • Optimizing content for search intent and improving user experience.

Module 3: Technical SEO and Website Optimization

  • Basics of technical SEO: Site speed, mobile optimization, and structured data.
  • Using Google Search Console to monitor website performance.
  • Implementing site audits and resolving technical SEO issues.
  • Improving website crawlability and indexation for better search engine visibility.

Module 4: Content Marketing Strategies

  • The importance of content marketing in an SEO strategy.
  • Creating content calendars and planning for long-term content success.
  • How to write blog posts, landing pages, and articles that drive organic traffic.
  • Understanding content formats: Blogs, videos, infographics, and more.

Module 5: Link Building and Off-Page SEO

  • Introduction to link building and why it is important for SEO.
  • Strategies for building high-quality backlinks to improve domain authority.
  • Understanding guest blogging, influencer marketing, and outreach strategies.
  • Techniques for avoiding black-hat SEO tactics and ensuring ethical practices.

Module 6: SEO Analytics, Performance Tracking, and Continuous Optimization

  • Using tools like Google Analytics, SEMrush, and Ahrefs to measure SEO success.
  • How to track content performance, website traffic, and conversion metrics.
  • Analyzing keyword performance and making adjustments.
  • Final project: Developing a comprehensive SEO and content marketing strategy for a business or brand.

Throughout the course, students will work on a final project where they create an SEO and content marketing strategy for a brand or business. They will apply the concepts learned to create and optimize a content plan, integrate SEO strategies, and measure results to ensure success.


TERMS AND CONDITIONS

Booking Procedure

Minimum age is 18.
After receiving this form duly filled and a deposit of €100, CPTI will confirm the booking. only after confirmation of registration form students will be able to start paying courses fees.
Confirmation letters for visa purposes require a deposit of €1.000,00

Changes of Program

If only one student is placed at a given level the course will be
replaced as follows:
Group 3 lessons/day---> Individual 2 lessons/day
Workshop 2 lessons/day---> Individual 1 lesson/day

IMPORTANT NOTICE

On Public Holidays Group and Group+Workshop Course lessons will not take place and will not be recovered. Individual Courses lessons will take place or will be recovered.

Public Holidays 2023

April 7/May 1/June 8/August 15/September 7 (Faro) / October 5/ November 1/ December 8, 25

Public Holidays 2024

January 1/March 29/April 25/May 30/June 10/August 15/November 1/December 25

Payments

Final payment of courses and other services must be done before start of the course, in cash, by bank transfer or Visa/Mastercard.
When paying by bank transfer, please send a copy of the Bank Transfer Form stating name of student, course dates and location.

Cancellation Fees

Prior to 2 weeks of starting date: no cancellation fee From 2 weeks to prior Friday: €150,00 No show/after arrival: 1 week of course + 1 week accommodation

Missed Lessons/Minimum Attendance

Missed group lessons cannot be recovered or refunded. Individual lessons can be rescheduled with 24h notice.
Students must achieve a minimum of 80% attendance to be eligible to sit for the end- of-level test.

Insurance

CPTI will not accept any liability for loss, damage or injury of any kind, incurred in whatever way. Students are invited to take out comprehensive personal insurance (health and liability).

CPTI's Course Fees Include

Tuition. Assessment test. Internet access. Teaching materials Grading and final tests. Audiovisual and multimedia facilities Certificate/Diploma. Cultural and extra-curricular activities (except for dinners)

 

 

Privacy Policy

PC represents your privacy policy describes who we are, for what purposes we use your data, how we process your data, who we share your data with, and for how long we store your data it also informs about how you can contact us and exercise your rights.

WHO WE ARE?

CROWN PROFESSIONAL TRAINING INSTITUTE, collective person no.518052257, with a registered office at Rua cidade de bolama n17, CV / DTO 1800-079, Olivias, hereby represented by D.Singh Saini, empowered for the act, hereinafter referred to as the First Contrahent or CROWN PROFESSIONAL TRAINING INSTITUTE.

WHY DO WE PROCESS YOUR INFORMATION?

CPTI will only process your personal data when: 1. It has obtained your consent to process your personal data for specific, explicit and legitimate purposes; and/or 2. It is necessary to comply with legal obligations applicable.

FOR WHAT PURPOSE DO WE PROCESS YOUR INFORMATION?

When you fill this application form, your data, such as your name, email address, telephone number or address, is collected by CPTI and processed in order to respond to your questions and requests, or to provide information.
If you provide your contacts, CPTI may contact you for marketing purposes relating to its services, provided you have consented to the processing of your personal data for this purpose. If you do consent, you will receive marketing communications by email.
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The personal data you provide us may also be processed for the purposes indicated at the time the data are collected.
Your consent is essential for PC to be able to process your personal data for the purposes described above.

HOW LONG DO WE STORE YOUR INFORMATION?

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WHAT ARE MY RIGHTS?

At any time, you may:
1. Have access to the information.
2. Ask for the correction of the information if it is inaccurate or incomplete
3. Ask for the erasure of your personal data As the data subject, you have the right to ask CPTI to erase your data without undue delay, and CPTI is required to erase your data without undue delay for any of the following reasons:
a) The personal data is no longer necessary for the purpose for which it was collected or processed;
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As data subject, you have the right to ask PC to restrict the processing of your data when one of the following situations apply:

a) You question the accuracy of the personal data, with a restriction period enabling
PC to verify its accuracy;
b) The processing is unlawful; you oppose the erasure of the personal data and instead request the restriction of its use;
c) If you have objected to the processing, pending the verification whether the legitimate grounds of the controller prevail over your grounds.
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Please bear in mind that, in certain cases, for example, as a result of legal requirements, your request may not be dealt with immediately.
In any case, you will be informed of the measures taken to deal with your request within one month of the date the request is made.
You also have the right to make a complaint to the Portuguese National Data Protection Commission https:www.cnpd.pt

SECURITY AND CONFIDENTIALITY

We are committed to keeping your data secure and we use appropriate security measures to ensure your personal data is protected and to prevent access to them by unauthorised persons. We periodically analyse our security systems and policies to ensure that your data is safe and protected. However, the transmission of data over the Internet is not completely secure and we cannot provide an absolute guarantee of the security of the information transmitted through our website.
We also respect the confidentiality of your information. Therefore, we do not sell, distribute or make your information commercially available in any other way, to any third party. PC keeps your information confidential in accordance with this Privacy Policy and with the applicable legislation.

DO YOU HAVE ANY DOUBTS?

If any doubts remain in relation to the processing of your personal data, or if you wish to exercise any of your rights, please contact us:
Email: info@cptiportugal.com
Telephone: +(351) +351 21 8510589, +351 919166636
Address: Rua cidade de bolama, CV/DTO 1800-079, Olivais, lisbon, Portugal.

I declare that I have taken note of and accept the conditions expressed in the Training Regulations (Janvoury /2024), which were previously given to me. Signature: Date

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